Cambridge IGCSE and O Level Business Coursebook with Digital Access (2 Years) (Cambridge International IGCSE) (4th Edition)

DescriptionThis coursebook helps students build an understanding of key business concepts, with engaging visual tools and real-life examples to ensure topics are accessible for all students. Engage your students with a variety of activities to encourage active learning, from calculating the labour productivity of a manufacturing business to debating whether globalisation is beneficial to the economy. Case studies with questions encourage students to explore roles and operations within real businesses, such as Yao Secret and Hasbro. Access short videos and key term definitions in the digital coursebook, to provide additional support for students with English as an additional language.Key FeaturesVaried activities, such as carrying out market research or writing a business report, encourage active learning and provide formative assessment insights.‘Learning intentions’ focus on what students will learn in each chapter and align to the syllabus objectives to provide structure.Short and engaging videos bring real-life examples into the classroom, helping to explain content in a visual way to support understanding.‘Business in context’ feature enables students to discuss real-world examples, such as how Christina Ho became an airplane pilot, to help them engage with key topics.Discussion questions help students explore key topics in more depth and build their understanding in pairs or groups.Case studies from around the world provide additional examples to support understanding, with questions to help students apply their learning.‘Business in action’ feature allows students to discuss key topics in connection with the world of work, such as environmental issues and the United Nations Climate Change Conference.Subject-specific vocabulary is highlighted in the text, with full definitions included in the glossary, to support students with English as an additional language.Tips are included throughout to provide additional guidance on key topics and skills, as well as advice on essay writing, evaluation and analysis.‘Check your progress’ and ‘Reflection’ features enable students to keep track of their learning, consider how they could improve and prepare for assessment.Accessibility Information: This publication meets the requirements of the EPUB Accessibility specification with conformance to WCAG 2.2 Level AA.Table of ContentsIntroductionHow to use this bookUnderstanding business activity:Business activityEconomic sectorsEnterprise, business growth and sizeTypes of business organisationBusiness objectives and stakeholder objectivescase study, Section 2. People in business:Human resource management (HRM)Organisation and managementMethods of communicationMotivating employeescase studyMarketing:Marketing and the marketMarket researchMarketing mix: productMarketing mix: PriceMarketing mix: PlaceMarketing mix: PromotionMarketing strategy and legal controlscase studyOperations management:Production of goods and servicesCosts, scale of production and break-even analysisQuality of goods and servicesLocation decisionscase studyFinancial information and decisions:Business financeCash flow forecastsStatement of profitStatement of financial positionAnalysis of accountscase studyExternal influences on business activity:Economic issuesBusiness and the international economyEnvironmental and ethical issuesSection 6 case studyPreparing for assessmentAccounting formulae and ratiosGlossaryIndexAcknowledgements.