Cambridge IGCSE™ and O Level Business Studies Workbook (3rd Edition)

DescriptionThis revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.This series helps students to develop the analytical and research skills they need to develop for business studies. With plenty of opportunities to practice, students will quickly gain confidence in structuring arguments and writing clear, coherent and creative responses. This workbook matches the Cambridge IGCSE and O Level Business Studies syllabuses and contains a series of scaffolded exercises that enable progression through topics and skills.Table of ContentsHow to use this bookIntroductionDeveloping skillsSection 1. Understanding business activity: Business activityClassification of businessesEnterprise, business growth and sizeTypes of business organisationBusiness objectives and stakeholder objectivesExam-style questionsSection 2. People in business: Motivating workersOrganisation and managementRecruitment, selection and training of employeesInternal and external communicationExam-style questionsSection 3. Marketing: Marketing, competition and the customerMarket researchMarketing mix: product and priceMarketing mix: place and promotionMarketing strategyExam-style questionsSection 4. Operations management: Production of goods and servicesCosts, scale of production and break-even analysisAchieving quality productionLocation decisionsExam-style questionsSection 5. Financial information and decisions: Business finance: needs and sourcesCash-flow forecasting and working capitalIncome statementsStatement of financial positionAnalysis of accountsExam-style questionsImprove your answerSection 6. External influences on business activity: Economic issuesEnvironmental and ethical issuesBusiness and the international economyExam-style questionsIndexAcknowledgements.