Cambridge IGCSE® and O Level Business Studies Revised Coursebook with Digital Access (2 Years) (3rd Edition)

DescriptionThis revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020.This coursebook and digital bundle contain exam-style case studies and stimulus material from businesses around the world – ranging from a social enterprise in China to a fast food outlet in Zimbabwe. These give an international view of the real world applications of Business Studies theory. Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study. This edition also contains mind maps, revision questions, crosswords, word searches and other fun activities. The final chapter gives revision tips and advice on writing well-structured answers. The answers to the coursebook questions are in the teacher’s resource. For free revision support, go to the Cambridge University Press website.Key FeaturesCase studies from around the world – such as a social enterprise in China and a fast food outlet in Zimbabwe – put the subject in the context of real business situations.Cambridge Elevate enhanced contains auto-marked questions with feedback in every chapter as well as extra case studies. This ensures students have everything they need for self-study.Exemplar examination questions help familiarise students with the style of questions they may encounter in the exams.Activities build key skills required by the assessment objectives – application, analysis and evaluation.Learning objectives provide clear aims at the very outset.Introductions make the content covered in the chapters relevant to real life.Look for the supplementary materials section on this page for extra revision questions, word searches and multiple choice questions for your class.Personalise Cambridge Elevate editions to your needs – set homework, link to the web and share annotations with your class.Cambridge Elevate is simple to navigate for both students and teachers – find notes quickly with highlights and bookmarks. Access a library of Cambridge books anywhere, anytime whether online or offline (via the app). For more information, please visit elevate.cambridge.org/support.Simple and easy to use, link directly into Cambridge Elevate from Moodle, Blackboard and any other VLE.Table of ContentsIntroductionSection 1. Understanding business activity:1. Business activity2. Classification of businesses3. Enterprise, business growth and size4. Types of business organisation5. Business objectives and stakeholder objectivesExam-style case study,Section 2. People in business:6. Motivating workers7. Organisation and management8. Recruitment, selection and training of employees9. Internal and external communicationExam-style case studySection 3. Marketing:10. Marketing, competition and the customer11. Market research12. Marketing mix: product and price13. Marketing mix: place and promotion14. Marketing strategyExam-style case studySection 4. Operations management:Production of goods and servicesCosts, scale of production and break-even analysisAchieving quality productionLocation decisionsExam-style case studySection 5. Financial information and decisions:Business finance: needs and sourcesCash-flow forecasting and working capitalIncome statementsStatement of financial positionAnalysis of accountsExam-style case studySection 6. External influences on business activity:Economic issuesEnvironmental and ethical issuesBusiness and the international economy Exam-style case studyPreparing for assessmentGlossaryIndexAcknowledgements.